TRADITIONAL TV NETWORKS VS STREAMING PLATFORMS: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ONGOING COMPETITION

Linear TV networks have long been recognized as established television formats, relying on fixed air times via cable. In contrast, OTT platforms operate on viewer-driven consumption, with Netflix, Disney+, and website niche players serving as key industry players. As media consumption habits shift, rivalry between broadcast stations and streaming s